How Stanford University renews websites with Workbench
“Our whole line lives in one place now — development moves faster and nothing gets lost between seasons.”
Laura Bennett
Head of Retail Product, Stanford University
The operation
One record for the work
Layout, style, and SEO proposals arrive as pull requests with KPI evidence and a clear diff — approve, ship as A/B, or roll back in one click.
12
Open PRs
07
Shipped A/B
18m
Avg. review
Evidence
Every PR carries WHY and WHAT.
KPI citation on the proposal.
Bounce, conversion, and Clarity friction attach to the PR so reviewers decide with data — not taste debates.
Diffs that stay on-brand.
Component-level changes respect your design system tokens, voice, and allowed patterns.
One artifact for every role.
Designers, marketers, and IT review the same PR — no parallel decks or Slack archaeology.
Review
Governance without slowing the team.
Role-based approvals.
Route sensitive pages to compliance while letting growth ship low-risk variants faster.
Side-by-side comparison.
See current vs proposed layout, copy, and SEO in one review surface.
Audit trail built in.
Who approved what, and why, stays attached to the change forever.
Ship
From approval to A/B in minutes.
Promote as experiments.
Ship approved variants as A/B tests across properties without leaving Workbench.
One-click rollback.
If KPIs move the wrong way, revert instantly with the same audit trail.
Portfolio-aware.
Reuse a winning pattern across sites while respecting each brand’s guardrails.
“Our whole line lives in one place now — development moves faster and nothing gets lost between seasons.”
Laura Bennett · Head of Retail Product, Stanford University
See Workbench on your operation
Turn one live workflow into your operating foundation
Bring one product line and see its records, owners, approvals, and next steps running together.