How Vercel renews websites with Workbench
“Every shipment shows against the POs it carries. Planning finally trusts the ETAs.”
Rafael Duarte
Logistics Manager, Vercel
The operation
One record for the work
Homepages, pricing, docs, and campaigns share the same brand-safe renewal model — measurable, reviewable, and consistent across the portfolio.
14
Properties
19
Open AI PRs
11
Healthy
Inventory
See every property in one place.
Health at a glance.
KPI bands, open PRs, and owners surface which sites need renewal next.
Contexts that matter.
Marketing, pricing, docs, and campaign landings share one operating model.
Brand rules per site.
Each property keeps its design system and approval policy.
Renew
Improve without starting over.
Section-level proposals.
AI PRs target heroes, forms, and nav — not full redesigns.
Shared playbooks.
Winning patterns promote across the portfolio when guardrails allow.
Consistent review.
Designers, marketers, and IT use the same PR workflow on every site.
Scale
Portfolio renewal without chaos.
One OS, many brands.
Multi-property teams stop reinventing process for each launch.
Measurement attached.
Every site stays wired to GA, Clarity, and your trackers.
Enterprise ready.
Governance and audit scale with the number of properties you renew.
“Every shipment shows against the POs it carries. Planning finally trusts the ETAs.”
Rafael Duarte · Logistics Manager, Vercel
See Workbench on your operation
Turn one live workflow into your operating foundation
Bring one product line and see its records, owners, approvals, and next steps running together.