Launch
One-click A/B promote.
Approved AI PRs become experiments without a separate tool or re-implementation.
Workbench / Experiments
Ship website change as reversible A/B tests
Promote approved AI PRs as experiments, watch KPI impact, and roll back instantly — safe velocity across every property.
Trusted by teams renewing the web
VercelWorkbench / Modules / Experiments
Running
09
Across portfolio
Ready to promote
03
Past confidence
Rolled back
01
This month
| Experiment | Metric | Status | |
|---|---|---|---|
| Pricing hero · B | Bounce | −9% | Winning |
| Signup CTA · B | Conversion | +6% | Running |
| Docs TOC · B | Time-to-answer | −14s | Running |
| Home proof · B | Scroll depth | Flat | Watch |
| Campaign form · B | Completion | −2% | Rollback |
5 recordsSample data
Built for real website teams
Powering experiments
Promote approved AI PRs as experiments, watch KPI impact, and roll back instantly — safe velocity across every property.
Join the waitlistCommon use cases
From KPI signal to shipped improvement
Launch
Audience and traffic rules.
Target segments or properties while keeping brand guardrails intact.
Launch
Linked to the original evidence.
Every experiment remembers the KPI WHY that started the change.
Measure
Primary metric up front.
Bounce, conversion, or completion — the same signal that justified the PR.
Measure
Confidence-aware status.
See which variants are winning, watching, or ready to promote.
Measure
Portfolio comparison.
Reuse winners across sites when brand rules allow.
Control
Instant revert.
If lift goes negative, roll back with one click and keep the audit trail.
Control
Promote to default.
Winning variants become the new baseline without a redesign project.
Control
Compliance-ready history.
IT sees every experiment start, stop, and outcome on the record.
Renewal context
Analytics, proposals, and audit — connected
Workbench keeps KPI evidence, AI PRs, and approval history attached to every page and section, so every renewal decision starts with what your sites already know.
Why Workbench
Experiments on one operating foundation
PR to A/B
No second tooling stack between approval and live test.
KPI-native
Experiments report on the same metrics that started them.
Safe rollback
Reversibility is built in, not an afterthought.
How we work
From connect to shipped experiments
01
Connect
Link GA, Clarity, and a property. Workbench maps pages, sections, and the KPIs that matter.
02
Review
Your team tests real AI PRs with WHY and WHAT, confirms brand guardrails, and sets approval roles.
03
Ship
Promote approved variants as A/B tests, observe lift, and expand across the portfolio.
Operational outcomes
The numbers behind the work
09
Running
03
Ready to promote
01
Rolled back
Frequently asked questions
Running experiments on Workbench
How does Experiments fit our renewal workflow?+
Promote approved AI PRs as experiments, watch KPI impact, and roll back instantly — safe velocity across every property.
Can we connect analytics and keep brand control?+
Yes. Workbench connects GA, Clarity, and proprietary trackers, and keeps AI changes inside your design system and approval rules.
How does the team stay in control?+
Roles, approvals, owners, and a complete audit trail stay visible. AI drafts proposals while people retain sign-off.
How quickly can we start?+
Connect one property, review KPI-backed AI PRs, validate with your reviewers, and expand from that working foundation.
